Year: 2013
Type: report
Study design: Observational Study
Abstract: The advance of web technology has allowed increasingly number of people to have access to Social Network Sites.Different members of society, including people of all ages and social classes, have used Facebook, Twitter and LinkedIn.This study examines the relationship between the use of Social Network Sites and the formation of social capital.Using data from a web survey of employees in Japan (n = 244) and Brazil (n = 251), positive associations between SNS use and social capital development were found in both countries.Cultural differences seem to influence this process; in Brazil, intensity of SNS use has a stronger association with bridging and bonding social capital when perceived enjoyment is high; in Japan, employees use SNS for utility and enjoyment reasons, but perceived enjoyment does not interfere with social capital gains.Implications and future research are discussed.
Author: Marcos Hideyuki Yokoyama
Language: English
Topic: Social Capital and Networks
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2245311575