The impact of political sophistication on the use cognitive shortcuts: evidence from experiments and secondary data
Year: 2012
Type: dissertation
Abstract: This research project assesses the role played by political sophistication in terms of itsimpact on the voters’ resort to cognitive shortcuts, with reference both to the consciousand non-conscious components of voting decisions. The investigation scrutinisesempirically the way both sophisticated and unsophisticated individuals make politicaljudgments when prompted with cognitive cues in three different settings. In each ofthem a specific type of cue impinges on the political judgment of individuals at adifferent level and leads to a specific decisional outcome. The overall findings castdoubts on the virtues of heuristic reasoning as effective remedy for voters who have tofind their bearings in the ballot box, but they also downplay the importance of politicalsophistication when visual or subliminal cues are involved in the decision.
Author: Lorenzo Brusattin
Language: English
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2245628959