Work

Multifaceted companion devices: applying the new model of media attendance to smartphone usage

Year: 2013

Type: conference-paper

Abstract: This study inspects the relationship between outcome expectations, habit strength, and smartphone usage by attempting to validate the new model of media attendance (NMMA) (LaRose and Eastin, 2004), a social-cognitive theory of uses and gratifications. The fast adoption rate of smartphones, and their inherent characteristics as convergent, always-on, always-connected devices, warrant a closer look into user habitualization of this medium. Using a sample of 481 smartphone users selected from a larger panel, we were able to support the NMMA, although surprisingly no significant effect of habit strength on smartphone usage was found. While some uncertainties connected to the method are noted, this suggests a more complex reality, in which habitualization of a convergent media device does not necessarily implicate a significant rise in usage.

Source: Ghent University Academic Bibliography (Ghent University)

Authors: Karel Verbrugge, Isabelle Stevens, Lieven De Marez

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2247889660

FWCI:

Cites: 11

Cited by: 1

Related to: 10