Work

Insights from evolutionary psychology into primary affective reactions and advertisement effectiveness

Year: 2009

Type: conference-paper

Abstract: Several studies in the marketing literature highlight the importance of evolutionary psychology as a scientific and pragmatic paradigm for studying unconscious aspects of advertising processing and consumer behavior (e.g.

Source: Ghent University Academic Bibliography (Ghent University)

Authors: Patrick Vyncke, Vanessa Apaolaza, Philipp Hartmann

Institution: Ghent University

Language: English

Topic: Evolutionary Psychology and Human Behavior

Subfield: Experimental and Cognitive Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2249387062

FWCI:

Cites: 44

Cited by: 2

Related to: 10