Work

Factors of continually using branded mobile apps: the central role of app engagement

Year: 2015

Type: article

Study design: Observational Study

Source: International Journal of Internet Marketing and Advertising

DOI: 10.1504/ijima.2015.072884

Author: Linwan Wu

Institution: University of Florida

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2249889655

FWCI: 2.619

Cites: 61

Cited by: 32

Related to: 10