Work

Media Mix Decision Support for Schools Based on Analytic Network Process

Year: 2012

Type: article

Abstract: Media Selection is a multi criteria decision making (MCDM) problem. Decision makers with budget constraints should select media vehicles with the greatest effects on audiences by simultaneously considering multiple and interdependent evaluation criteria. This work develops a systematic decision support algorithm for media selection. Analytic Network Process (ANP) is adopted to determine the relative weights of criteria. An Integer Programming (IP) is then applied to (identify the optimum combination of media below a fixed budget. An empirical example demonstrates the computational process and effectiveness of the proposed model.

Source: International journal of industrial engineering

Authors: Shu-Hsuan Chang, Tsung-Chih Wu, Hwai En Tseng, Yu Su, Chen Chen Ko

Institutions: National Changhua University of Education, National Chin-Yi University of Technology

Language: English

Topic: Multi-Criteria Decision Making

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W2249939206

FWCI: 0.814

Cites:

Cited by: 7

Related to: 10