Work

On the Impact of Twitter-based Health Campaigns: A Cross-Country Analysis of Movember

Year: 2015

Type: conference-paper

Abstract: Health campaigns that aim to raise awareness and subsequently raise funds for research and treatment are commonplace.While many local campaigns exist, very few attract the attention of a global audience.One of those global campaigns is Movember, an annual campaign during the month of November, that is directed at men's health with special foci on cancer & mental health.Health campaigns routinely use social media portals to capture people's attention.Recently, researchers began to consider to what extent social media is effective in raising the awareness of health campaigns.In this paper we expand on those works by conducting an investigation across four different countries, while not only restricting ourselves to the impact on awareness but also on fund-raising.To that end, we analyze the 2013 Movember Twitter campaigns in Canada, Australia, the United Kingdom and the United States.

Source: International Workshop on Health Text Mining and Information Analysis (LOUHI)

DOI: 10.18653/v1/w15-2607

Authors: Nugroho Dwi Prasetyo, Claudia Hauff, Dong Nguyen, Tijs van den Broek, Djoerd Hiemstra

Institutions: Delft University of Technology, University of Twente

Language: English

Topic: Social Media in Health Education

Subfield: Health

Field: Social Sciences

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: hybrid

Funder: Movember Foundation