Work

The effectiveness of the Media Smart Program on promoting the critical thinking of children towards the use of celebrities in television advertising

Year: 2010

Type: dissertation

Abstract: The aim of this project was to try to prove the effectiveness of the Media Smart Program in Portugal, a program that helps children to understand and be critical towards advertising. Until now, there were no quantitative studies about this subject in Portugal. Therefore, it was used a structured questionnaire, semi-structured interviews and an Observation in Media Smart Classes. The results suggested that this program was not effective in a short period of time since children might not have time to absorb the entire program. So, future studies should have this point into account.

Source: Portuguese National Funding Agency for Science, Research and Technology (RCAAP Project by FCT)

Author: Ana Filipa Veloso de Magalhães

Language: English

Topic: Literacy, Media, and Education

Subfield: Education

Field: Social Sciences

Domain: Social Sciences

Open Access status: green

Funder: Universidade Nova de Lisboa

OpenAlex ID: W2252666675

Cites: 51

Cited by:

Related to: 10