Work

Mobile Social Commerce Acceptance Model: Factors and influences on intention to use S-Commerce

Year: 2014

Type: conference-paper

Abstract: The aim of this paper is to contribute to the research field which studies the consumer \nbehavior model in mobile social commerce, starting from the evolution of the concepts of \nelectronic commerce, mobile commerce and social commerce: It also identifies the main \nfactors that influence intention to use, through the classical TAM model and subsequent \nextensions and the inclusion of the perceived risk. Consequence of all we proposed the \nMobile Social Commerce Acceptance Model (MSCAM). \nTo carry out this research, we created a survey answered by 353 social network users who \nhad previously watched a video explaining the functioning of this new online commercial \nformat. \nThe results confirm the relevance of the relationships proposed, highlighting the influence \nof subjective norms on usefulness and attitude, except for the relationship between \nperceived risk and intention to use.

Source: Deposito de Investigacion Universidad de Sevilla (University of Seville)

Authors: Francisco Liébana‐Cabanillas, Ángel Francisco Villarejo Ramos, Manuel Jesús Sánchez Franco

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2253095127

FWCI: 1.129

Cites: 48

Cited by: 14

Related to: 10