Marketing Journal Ranking, Celebrity Authors, and the Diminishing Quality Gap
Year: 2013
Type: preprint
Abstract: This study examines the dynamics in the ranking of marketing journals and proposes a simple yet effective way of ranking journals. The authors use a 4 x 3 factorial design to investigate the changes of citations for journals over the three time periods. Two important findings emerge from the study. First, the underlying quality gaps as indicated by citations are narrowing for journals of top and bottom tiers. Second, the impact of celebrity authors on the rankings is diminishing. These findings call for caution when schools utilize existing journal rankings for tenure, promotion and merit pay increases.
Source: SSRN Electronic Journal
Authors: Qiang Fei, Reginald L. Bell
Institution: Prairie View A&M University
Language: English
Subfield: Library and Information Sciences
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2253691094