Advancing PR measurement and evaluation: Demonstrating the properties and assessment of variance-based structural equation models using an example study on corporate reputation
Year: 2016
Type: article
Source: Public Relations Review
Authors: Diana Ingenhoff, Alexander Buhmann
Institutions: University of Fribourg, BI Norwegian Business School
Language: English
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2254336517
