Osaamisen Kehittäminen Suomalaisella Televisiotoimialalla Siirryttäessä Digitaaliseen Tuotantoon Ja Jakeluun
Year: 2016
Type: dissertation
Abstract: The Finnish television industry has gradually moved from a production-centered to a customer-oriented business. Knowledge of your customer and the ability to react to change are major competitive advantages in a situation where there is an abundant supply of similar content and services. In this research, customer orientation could be defined as a competence requirement, as well as a business culture which helps the company reform its operations. This research evaluates the strategic competence of the Finnish television industry in the early 2000s and in connection with the post-digitalization shift. This research is focused on competence in the television industry, the research question being the relationship between competence and business operations. By looking at the television business environment and competences from various perspectives, this research examines the significance of individual, team, and company level competence in the business operations of TV companies. Furthermore, it discloses factors which have an effect on competence and competence development in a company. The internet, the integration of multichannel distribution, the arrival of formats and pay channels, the internationalization of production companies and general media digitalization all contributed to the shift of the television industry in the early 2000s. The aforementioned factors had an effect on the product and service processes, distribution and competence in the TV industry. The integration of television content and internet distribution has been particularly groundbreaking. The internet has generated a new kind of competitive situation, where competence is a crucial competition factor of the television companies. The research results are mainly based on thematic interviews which were assessed in relation to Michael Porter s competitive strategy. In the research interviews, the competence requirements brought on by digitalization were partly seen as a threat. The fear was that traditional TV business will change unforeseeably, and professional images will become fragmented. However, the new competence requirements were also seen as a major future competition factor and an opportunity to create new types of TV content and services. The analysis also takes advantage of media management research as well as research on competence development, leadership and innovation. Moreover, other research material is used to draw conclusions on the development of the TV industry, as well as the changes in business and competence brought on by digitalization.
Source: Työväentutkimus Vuosikirja
Author: Ilkka Uronen
Language: Finnish
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2255897669