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Politician Seeking Voter: How Interviews on Entertainment Talk Shows Affect Trust in Politicians

Year: 2016

Type: article

Abstract: During election campaigns, politicians regularly feature on entertainment talk shows in which they are typically approached in uncritical and positive manners. To test how such appearances affect trust in politicians, we conducted an online experiment with a Dutch adult sample in which participants were randomly allocated to see an entertainment talk show interview, a current affairs program interview with the same politician, or a control condition without exposure. Findings demonstrate that exposure to the talk show interview affected participants’ trust in politicians. Moreover, this effect was strongly moderated by political knowledge. Trust in politicians was positively affected by talk show exposure among individuals with low political knowledge, but negatively for those with the most political knowledge.

Source: International journal of communication

Authors: Boukes, M.; id_orcid 0000-0002-3377-6281, Boomgaarden, H.G.

Institutions: University of Amsterdam, University of Vienna

Language: English

Topic: News Media Framing and Political Communication

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

SDG: Peace, justice, and strong institutions

Open Access status: diamond

OpenAlex ID: W2255985865

FWCI: 6.093

Cites: 66

Cited by: 14

Related to: 10