Work

Innovative marketing behaviour determinants in wine SMEs: the case of an Italian wine region

Year: 2015

Type: article

Source: International Journal of Globalisation and Small Business

DOI: 10.1504/ijgsb.2015.071181

Authors: Francesco Contò, Mariantonietta Fiore, Demetris Vrontis, Raffaele Silvestri

Institutions: University of Foggia, University of Nicosia, University of Bari Aldo Moro

Language: English

Topic: Wine Industry and Tourism

Subfield: Tourism, Leisure and Hospitality Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2256144568

FWCI: 25.94

Cites: 51

Cited by: 40

Related to: 10