Work

Signals and Cues: LGBT Inclusive Advertising and Consumer Attraction

Year: 2014

Type: article

Source: Sport Marketing Quarterly

DOI: 10.1177/106169341402300105

Authors: George B. Cunningham, E. Nicole Melton

Institutions: Texas A&M University, Texas Tech University

Language: English

Topic: Media, Gender, and Advertising

Subfield: Gender Studies

Field: Social Sciences

Domain: Social Sciences

SDG: Reduced inequalities

Open Access status: closed

OpenAlex ID: W2257900576

FWCI: 5.94

Cites: 64

Cited by: 74

Related to: 10