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An Adapted Post-donation Motivational Interview Enhances Blood Donation Intention, Attitudes and Self-Efficacy

Year: 2009
Type: article
Abstract: Background: Recent blood donors may hold conflicting thoughts about future donation.While they may perceive the direct benefit to themselves and others (e.g., enhanced selfesteem, life-saving transfusions), at the same time they often report compelling reasons not to give again (e.g., inconvenience, negative reactions to initial donation, pain).As a result, the standard reminders and encouragements to return may not be sufficient to motivate some donors.The current research project examined the effects of a postdonation adapted motivational interview on blood donor's intentions, attitudes, selfefficacy, and anxiety regarding blood donation, as well as actual repeat donation behavior.Study Design and Methods: 127 females and 88 males who ranged in age from 18 to 67 years (Mean = 31.1;SD = 13.5) were recruited from local blood drives and randomly assigned to an adapted motivational interview (AMI) or to a no-interview control group.Both novice and experienced donors in each group received telephone calls approximately one month after their index donation.Donors in the AMI group completed a brief (<10 min) interview designed to promote and clarify individualspecific motivations and values concerning blood donation, highlight the relationship between expressed values and future behavior, address any existing ambivalence or 4 barriers to donation enhance perceived confidence in the context of blood donation, and developed a future donation plan.They were then asked to complete questionnaires regarding donation attitudes, anxiety, self-efficacy and intention to donate.Donors in the control group were simply asked to complete the same series of questionnaires.Results: A series of ANOVA analyses revealed that donors in the AMI group reported greater intention to provide a future donation, F (1, 211) = 8.13, p = .01,more positive attitudes towards donation, F (1, 211) = 4.59, p = .03and greater self-efficacy, F (1, 211) = 10.26,p = .00.Marginally lower anxiety scores were also reported by donors in the AMI group, F (1, 211) = 3.37, p = .07.Further, chi-square analyses revealed that AMI was associated with marginally higher donor return at 6 months follow-up (p = .08).Conclusion: A brief, telephone-delivered adaptation of motivational interviewing has significant effects on attitudes towards donation and may increase the likelihood of providing a repeat donation.
Institution: Ohio University
Language: English
Subfield: Hematology
Field: Medicine
Open Access status: green
OpenAlex ID: W2257914307
FWCI:
Cites: 57
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Related to: 10