Work

From the Editor: Rational Choice as the Foundation of Behavioral Research in Marketing

Year: 2015

Type: editorial

Source: Journal of Marketing Behavior

DOI: 10.1561/107.00000013

Author: Klaus Wertenbroch

Institutions: INSEAD, INSEAD, INSEAD

Language: English

Topic: Decision-Making and Behavioral Economics

Subfield: General Decision Sciences

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2260044255

Cites: 3

Cited by: 3

Related to: 10