Work

Heterogeneity of plural forms: A revised transaction cost approach

Year: 2018

Type: article

Abstract: Strategies pushing firms to adopt plural forms and the heterogeneity of solutions they endorse have attracted increasing attention. This paper proposes a theoretical framework that combines asset specificity and uncertainty toexplainwhy there are plural forms and focuses on the key role of uncertainty, within a given range of asset specificity, topredictwhat and when specific types of plural forms should be observed. Propositions derived from this model are tested on an extensive set of cases from the agribusiness sector. The empirical richness of these cases allows going beyond the existing literature, which has essentially focused on franchising.

Source: Managerial and Decision Economics

DOI: 10.1002/mde.2935

Authors: Paula Sarita Bigio Schnaider, Claude Ménard, Maria Sylvia Macchione Saes

Institutions: Escola de Administração de Empresas de São Paulo, Fundação Getulio Vargas, Sorbonne Université, Centre d'Économie de la Sorbonne, Université Paris 1 Panthéon-Sorbonne, Universidade de São Paulo

Language: English

Topic: Franchising Strategies and Performance

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

Funders: Fundação de Amparo à Pesquisa do Estado de São Paulo, Centre National de la Recherche Scientifique

OpenAlex ID: W2260046869

FWCI: 5.013

Cites: 55

Cited by: 28

Related to: 10