Work

Key success factors of managing the Robertson Wine Festival

Year: 2011

Type: article

Abstract: The Robertson Wine Festival is one of South Africa’s largest wine festivals. The uniqueness of this wine festival is that it takes place on an existing wine route and 48 wine farms actively participate. This article presents the results of a survey conducted during the festival in June 2009, when visitors to the festival completed 450 questionnaires. The article aims to identify the key success factors of managing a wine festival. A factor analysis was used to analyse the data. The results identified seven key success factors that managers must consider when organising a successful wine festival.

Source: Acta Academica Critical views on society culture and politics

DOI: 10.38140/aa.v43i1.1302

Authors: Michelle Marais, Melville Saayman

Institution: North-West University

Language: English

Topic: Wine Industry and Tourism

Subfield: Tourism, Leisure and Hospitality Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W2260952137

FWCI: 7.13

Cites: 24

Cited by: 15

Related to: 10