Work

Modelo prosocial de comunicación de museos. El caso del Thyssen-Bornemisza

Year: 2015

Type: article

Abstract: This article proposes an innovative model of museum management \ncommunication: the prosocial management model, based on the mission. \nThis model, builds on the opportunities offered by ICTs, reorients \nthe communicative activity from the mere information that the museum \nis interested in giving, to a communication based on the mission. For this \npurpose we have studied the case of the Thyssen-Bornemisza Museum. \nThe results obtained draw the profile of a management model of communication \nthat uses emerging technologies for effective interaction with \nthe public. These in turn, strengthen the Institution’s Mission

Source: Redalyc (Universidad Autónoma del Estado de México)

Authors: María Lucía Pérez-Pérez, Miquel Bastons, Inmaculada Berlanga Fernández

Language: Spanish

Topic: Museums and Cultural Heritage

Subfield: Museology

Field: Arts and Humanities

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2263239107

FWCI:

Cites: 36

Cited by: 1

Related to: 10