Can people's attitudes toward homosexuals be influenced? the impact of need for cognition and amount of information on the persuasiveness of infographics
Year: 2015
Type: dissertation
Abstract: The present investigation aimed to determine whether implicit and explicit attitudes toward homosexuals can be influenced by the information contained in an infographic, moderated by peoples??? Need for Cognition (NFC). We were also interested in the degree to which learning from the infographic, and participants??? perceived personal involvement with homosexuality, were related to attitudes toward lesbians and gay men. Three infographics were designed that displayed different amounts of information about homosexuality (high vs. low vs. none). \nResults revealed that an infographic with a high amount of information influences implicit attitudes only toward lesbians in a positive way, moderated by people???s NFC. For the explicit attitude measures, we found a main effect for NFC. Perceived personal involvement was the only predictor of attitudes toward homosexuals under certain conditions. \nEspecially the attitudes of people high in NFC toward homosexuals can be influenced by an infographic; the high information infographic is most effective. Since involvement might play a role in attitude change, the relationship between involvement, attitude, and NFC requires further investigation.
Author: Sabine PreuB
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2263324350