Work

An Evaluation of Students As Surrogates in Marketing Studies

Year: 1980

Type: article

Source: ACR North American Advances

Authors: Lamb Ch.W., Donald E. Stem

Language: English

Topic: Management and Marketing Education

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2263959667

FWCI:

Cites:

Cited by: 32

Related to: 10