The optimal resource portfolio under consumer choice and demand risk for vertically differentiated products
Year: 2015
Type: article
DOI: 10.1057/jors.2015.55
Authors: Ebru K Bish, Weiping Chen
Institutions: Virginia Tech, Accenture (United States)
Language: English
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2265847951