Planning-based Approach for Optimizing the Display of Online Advertising Campaigns
Year: 2010
Type: conference-paper
Abstract: In a realistic context, the online advertisements have constraints such as a certain number of clicks to draw, as well as a lifetime. Furthermore, receiving a click is usually a very rare event. Thus, the problem of choosing which advertisement to display on a web page is inherently dynamic, and intimately combines combinato- rial and statistical issues. We introduce a planning based algorithm for optimizing the display of advertisements and investigate its performance through simulations on a realistic model designed with an important commercial web actor.
Source: HAL
Authors: Girgin, Sertan, Mary, Jérémie, Preux, Philippe, Nicol, Olivier
Institution: Laboratoire d'Informatique Fondamentale de Lille
Language: English
Field: Decision Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2266244402