Year: 2014
Type: article
Study design: Observational Study
Abstract: The research reported here explored the perceived barriers to social media use by Extension educators. Using a sequential mixed method approach, the research was composed of two parts. The qualitative study used interview data (n=27) from Wisconsin and New York Extension educators. The quantitative study gathered data from surveying Extension offices in New York State (n=42). We argue that key barriers to adoption of social media as an outreach platform include perceptions around time and control. Ultimately, we recommend that Extension educators receive focused, hands-on training to more efficiently and effectively use social media for education and outreach efforts.
Source: Journal of Extension
Authors: Elizabeth Newbury, Lee Humphreys, Lucas Guess
Institution: Cornell University
Language: English
Subfield: Health
Field: Social Sciences
Domain: Social Sciences
SDG: Quality education
Open Access status: hybrid
OpenAlex ID: W2266457372