Functional, emotional, and social benefits of new B2B services
Year: 2016
Type: article
Study design: Observational Study
Source: Industrial Marketing Management
Authors: Marina Candi, Kenneth B. Kahn
Institutions: Reykjavík University, Virginia Commonwealth University
Language: English
Domain: Social Sciences
Open Access status: closed
Award: G1884039093
OpenAlex ID: W2272886288