Work

From Brand Vision to Brand Evaluation

Year: 2002

Type: book-review

Source: Journal of Brand Management

DOI: 10.1057/palgrave.bm.2540072

Author: Terry Hanby

Language: English

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2274646069

Cites:

Cited by: 71

Related to: 10