Work

Market Research in the “Real” World: Are We Teaching Students What They Need to Know?

Year: 2001

Type: article

Source: Marketing Education Review

DOI: 10.1080/10528008.2001.11488727

Author: Gwen Achenreiner

Language: English

Topic: Management and Marketing Education

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W2276776510

FWCI: 3.011

Cites: 7

Cited by: 22

Related to: 10