Effect of perceived usefulness, ease of use, security and privacy on customer attitude and adaptation in the context of E-Banking
Year: 2007
Type: article
Study design: Observational Study
Abstract: This study proposes a conceptual framework to investigate the effects of perceived usefulness, perceived ease of use, security and privacy on customer adaptation mediated through customer attitude in the context of e-banking. Structural equation modeling techniques have been applied to data collected from 227 customers of private commercial banks in Bangladesh. Primarily this study aims to test theoretical models to measure the causality whether perceived usefulness, ease of use, security and privacy, and customer attitude actually foster customer adaptation. The initial results of the study indicate that these factors are significantly and positively related to customer adaptation.
Authors: Nadim Jahangir, Noorjahan Begum
Institution: Independent University, Bangladesh
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W2277066972