Work

Developing an Effective Loyalty Program Using Goal-Gradient Behavior in Tourism Industry

Year: 2016

Type: article

Source: Journal of Travel & Tourism Marketing

DOI: 10.1080/10548408.2015.1130110

Authors: Tae Ho Song, Sang Yong Kim, Woo Li Ko

Institutions: Pusan National University, Korea University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: National Research Foundation of Korea

OpenAlex ID: W2278683022

FWCI: 3.852

Cites: 40

Cited by: 20

Related to: 10