Critical Factors That Impact International Firms to Raise the Quality of Service In the Healthcare Industry of Bangladesh.
Year: 2016
Type: article
Study design: Observational Study
Abstract: Internalization has created an enormous pathway for the business to enter into international market. In the healthcare sector, firms are expanding their operations into international market for various imperative rationales such as to improve the healthcare facilities of the host country and gain profitability. In Bangladesh foreign firms have been encouraged to enter in the healthcare industry of Bangladesh, due to the country’s emerging economic growth and one of the most densely populated nations in the world. However, due to the foreign firms’ inability to recognize external factors such as cultural gaps and formulate various effective strategies to deal with internal factors, some of the companies have faced immense difficulties to establish the operations in the healthcare sector of Bangladesh. In this paper, the authors’ major purpose is to identify and evaluate the critical factors which, must be accentuated by the foreign firms, to improve the standard of service in the hospitals in Bangladesh. A model of internal and external factors leading to quality of service has been developed and tested, from the healthcare perspective of Bangladesh. To evaluate the linkage between staffing policies, managerial controls, cultural gap, technology and political links with quality of service, a survey of 130 employees from four eminent foreign hospitals operating in Bangladesh for instance Apollo Hospital, United Hospital, Japan Bangladesh Friendship Hospital and American Super Specialty Hospital are considered in this paper.The result shows that if the cultural gap is more between the foreign hospitals and Host County then it can negatively affect the organizations’ performance, thereby decreasing the service quality. Superior technologies from developed countries, if brought by foreign hospitals in Bangladesh, will increase their organizations’ service quality by a far better margin. It can also be seen from the result that polycentric staffing will positively affect the service quality as the patients and their attendants here in Bangladesh feel more comfortable surrounded by local staff.
Authors: Zoebur Rahman, Sharjana Alam Shaily
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W2278828448