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Growth, Uniformity, Local Responsiveness, and System‐Wide Adaptation in Multiunit Franchising

Year: 2016

Type: article

Abstract: Using the resource-based view framework, we investigate the link between multiunit franchising (MUF) and performance on four key challenges in franchise chain management: growth, uniformity, local responsiveness, and system-wide adaptation. Our findings support the assertion that system growth is positively related to MUF rate within a system, in particular in relation to geographic expansion. Interestingly, while uniformity does not seem to be related to MUF rate, we find marginal support for an inverted u-shaped relationship between system-wide adaptation and MUF rate. Furthermore, the data suggest that local responsiveness and MUF rate are related in a u-shaped function.

Source: Journal of Small Business Management

DOI: 10.1111/jsbm.12239

Authors: Jacques Boulay, Barbara Caemmerer, Heiner Evanschitzky, Krista Duniach

Institutions: ESSCA School of Management, Aston University, Université de Montpellier

Language: English

Topic: Franchising Strategies and Performance

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2278923933

FWCI: 3.196

Cites: 59

Cited by: 23

Related to: 10