Work

Using self-referencing to explain the effectiveness of ethnic minority models in advertising

Year: 2002

Type: article

Source: International Journal of Advertising

DOI: 10.1080/02650487.2002.11104937

Authors: Christina Kwai-Choi Lee, Nalini Fernandez, Brett A.S. Martin

Institution: University of Auckland

Language: English

Topic: Media, Gender, and Advertising

Subfield: Gender Studies

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2279582909

FWCI: 1.738

Cites: 32

Cited by: 118

Related to: 10