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Managing Supply Chain Complexity in a Tea Manufacturing Company

Year: 2014
Type: article
Abstract: In this case we present issues facing supply chain management in a tea manufacturing company. The company manages two types of products, ready to-drink jasmine tea and ready-to-drink fruity tea, each having different complexity issues in their supply chain management processes. The case explains characteristics of the products, the supply chain structures, and the nature of demand. The case is expected to facilitate discussions of various supply chain concepts such as the bullwhip effect, supply chain coordination, and vertical integration versus outsourcing.
Language: English
Open Access status: diamond
OpenAlex ID: W2281681342
FWCI:
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Cited by: 1
Related to: 10