Year: 2014
Type: article
Abstract: In this case we present issues facing supply chain management in a tea manufacturing company. The company manages two types of products, ready to-drink jasmine tea and ready-to-drink fruity tea, each having different complexity issues in their supply chain management processes. The case explains characteristics of the products, the supply chain structures, and the nature of demand. The case is expected to facilitate discussions of various supply chain concepts such as the bullwhip effect, supply chain coordination, and vertical integration versus outsourcing.
DOI: 10.31387/oscm050029
Authors: I Nyoman Pujawan, Mahendrawathi Er
Institution: Institut Teknologi Sepuluh Nopember
Language: English
Subfield: Management Information Systems
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W2281681342
