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An Overview and Analysis of Marketing Ethics

Year: 2014

Type: article

Abstract: In todays business world, in addition to general decisions, managers must also make judgments concerning what is ethical to do.This is not an easy task especially for marketing professionals as marketing is the visible interface with not only customers, but with all other stakeholders, it is important for marketers to take into consideration the marketing ethics.Marketing ethics should be examined from an individual, organizational, and societal perspective.

Source: International Journal of Academic Research in Business and Social Sciences

DOI: 10.6007/ijarbss/v4-i11/1290

Authors: Dincer Caner, Dincer Banu

Institution: Galatasaray University

Language: English

Topic: Ethics in Business and Education

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W2282537372

FWCI:

Cites: 44

Cited by: 12

Related to: 10