Work

Augmented reality: Research agenda for studying the impact of its media characteristics on consumer behaviour

Year: 2016

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2016.02.004

Author: Ana Javornik

Institution: University College London

Language: English

Topic: Augmented Reality Applications

Subfield: Computer Vision and Pattern Recognition

Field: Computer Science

Domain: Physical Sciences

Open Access status: bronze

Funder: Schweizerischer Nationalfonds zur Förderung der Wissenschaftlichen Forschung

Award: 'Reality is in the air' - Consumer responses to features of augmented reality technology

OpenAlex ID: W2284822132

FWCI: 15.32

Cites: 91

Cited by: 802

Related to: 10