Year: 2012
Type: article
Abstract: Language plays a crucial role in the formation and categorization of one's ethnic identity.Recent work on linguistic accent emphasizes the role of accent in person perception and social categorization, demonstrating that accent serves as a meaningful ethnic category indicator.In this paper, we examine whether accent can be used to implement socio-cultural markers.We investigate whether the accent of a virtual character, as a marker for culture, can cause cultural frame-shifts in individuals.We report an experiment, performed among bicultural and monocultural individuals, in which we test the above hypothesis.Our results show that accent can have a socio-cultural effect on people's cognition.
Institution: University of Southern California
Language: English
Subfield: Experimental and Cognitive Psychology
Field: Psychology
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2286349487