Identifying Opinion Leaders by Using Social Network Analysis: A Synthesis of Opinion Leadership Data Collection Methods and Instruments
Year: 2007
Type: article
Abstract: Identifying opinion leaders for an opinion leadership intervention is critical in order to determine whether or not the diffusion of innovations succeeds; however, there have been few studies that provided a synthetic guideline for researchers to consult in identifying opinion leaders.Based on this necessity, the purpose of this dissertation was to provide a synthesis of the ways to identify opinion leaders by using methods of social network analysis.In particular, this study synthesized communication network data collection methods to identify opinion leaders by using social network analysis and demonstrated how social network data is practically collected in different social systems.
Author: Do Kyun Kim
Institution: Ohio University
Language: English
Subfield: Statistical and Nonlinear Physics
Field: Physics and Astronomy
Domain: Physical Sciences
Open Access status: green
OpenAlex ID: W2286353962