Work

The Mirage of Marketing to the Bottom of the Pyramid

Year: 2007

Type: article

Author: Aneel Karnani

Language: English

Topic: Innovation and Socioeconomic Development

Subfield: Business and International Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: No poverty

Open Access status: closed

OpenAlex ID: W2288400987

FWCI: 7.098

Cites: 14

Cited by: 105

Related to: 10