Year: 2010
Type: article
Study design: Observational Study
Abstract: Studies on electronic Internet commerce are an important part of the research in marketing, bur there are still few works that have dealt with auction systems. Because of the especial characteristics of online buying, one of the most important and the most difficult challenges in the context of an online purchase as opposed to offline purchases is how to generate consumer trust. Nevertheless, it is likely that the signals that generate trust will differ in online auctions from online purchasing through other websites. This work presents a model that attempts to capture the effects of web-site signals on consumer trust and draws comparisons between auction and the rest of online shopping contexts. The main results and implications are presented using information collected from a sample of online buyers.
Source: Cuadernos de Gestión
DOI: 10.5295/cdg.100187ss
Authors: Profesora Titular de Universidad. Departamento de Economía y Administración de Empresas. Facultad de Ciencias Económicas y Empresariales. Universidad de Burgos. C/ Parralillos, s/n, 09001. Universidad de Burgos. E-mail: [email protected], Sonia San Martín Gutiérrez, Carmen Camarero Izquierdo, Universidad de Valladolid. E-mail: [email protected]
Institutions: Universidad de Burgos, Universidad de Valladolid
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W2027584501