Work

4A'S marketing strategy and bottom of pyramid populations : the case of Gua Musang, Kelantan

Year: 2015

Type: book-chapter

Source: UMK Repository (Universiti Malaysia Kelantan)

Authors: Wan Mohd Nazdrol Wan Mohd Nasir, An Nur Nabila Ismail

Language: English

Topic: Innovation and Socioeconomic Development

Subfield: Business and International Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: No poverty

Open Access status: closed

OpenAlex ID: W2288551179

FWCI:

Cites: 10

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Related to: 10