Year: 2013
Type: article
Abstract: The measurement of corporate reputation is a growing issue for practitioners and academics. The corporate \nreputation measurement literature concentrates on the United States and European countries. There is an obvious \nlack of studies especially on the development of corporate reputation measurement in Malaysia. While interest \nin the development of corporate reputation measurement has gained momentum in the last thirteen years, a \nprecise commonly agreed upon the measurement is still unclear. Therefore, this paper set out to develop a \nconceptual model for developing an alternative measurement of corporate reputation within the Malaysian \ncontext. Literature review, conceptual model, hypotheses development and research methodology are discussed. \nThese will allow companies in Malaysia to develop a new measurement of corporate reputation.
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2288788222