Work

The Pedagogical Efficacy of a Sales Management Simulation

Year: 2006

Type: article

Source: Marketing Education Review

DOI: 10.1080/10528008.2006.11488971

Authors: Robert W. Cook, Cathy Owens Swift

Language: English

Topic: Management and Marketing Education

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W2289014035

FWCI: 2.918

Cites: 18

Cited by: 44

Related to: 10