Work

Corporate branding: The development of corporate associations

Year: 2004

Type: article

Author: Guido Berens

Language: English

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2289655210

FWCI:

Cites: 143

Cited by:

Related to: 10