Work

Empirical Analysis of Theory Based Models in Marketing - A Comment on, "Structural Modeling in Marketing: Review and Assessment."

Year: 2005

Type: article

Author: Kannan Srinivasan

Language: English

Topic: Psychometric Methodologies and Testing

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2289717932

FWCI:

Cites: 20

Cited by:

Related to: 10