Ventajas E Inconvenientes Del Uso De Muestras De Estudiantes En Cuestionarios Online Advantages and Disadvantages of Using Samples of Students Online Questionnaires
Year: 2013
Type: article
Study design: Observational Study
Abstract: The use of student samples in consumer research has been widely used since the beginning of the discipline, although this practice has not been without criticism from the academy. In this paper we use the results of two studies conducted on a sample of college students and another obtained from the general population which answered the same questionnaire online. The results show that while the samples of students can provide better response rates, they present a problem because they do not get results similar to those that provide individuals with samples with greater diversity in age and educational level. Thus, while student samples are shown useful in the study of consumer behavior, researchers who use them should be cautious when extrapolating the results to larger populations.
Author: Martínez Fiestas
Institution: Universidad de Granada
Language: Spanish
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
SDG: Quality education
Open Access status: green
OpenAlex ID: W1485364006