An Extension of the Technology Acceptance Model: The Case of Bruneian Managers
Year: 2009
Type: article
Study design: Observational Study
Abstract: of 105 Bruneian business managers. The study modifies the existingTechnology Acceptance Model (TAM) to describe the Internet usagebehaviour. Perceived usefulness (PU) was modified with perceived nearterm usefulness and perceived long-term usefulness and was hypothesisedwith experience with the Internet and facilitating condition at theorganisational level. A Structural Equation Modeling (SEM) technique wasused to statistically validate the new model. The data from businessmanagers confirmed that only prior experience with the Internet has astrong impact with the utilisation of the Internet and 49 per cent of thevariance is explained toward utilisation. Based upon the results somerecommendations were made.Keywords: Business Managers, Internet Usage, Structural Equation Model,Technology Acceptance ModelJEL Classification: O33
Authors: Afzaal H. Seyal, Mohd Noah A. Rahman
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W2291200437