Critical Success Factors in Customer Relationship Management Implementation
Year: 2012
Type: preprint
Source: SSRN Electronic Journal
DOI: 10.2139/ssrn.2701684
Authors: Kamyar Kavosh, A. H. Abu Bakar, A. A. Melati, A. R. Siti Zaleha
Institutions: Universiti Teknologi MARA System, Universiti Teknologi MARA
Language: English
Subfield: Management Information Systems
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2292445013