Survival of the mediated
Year: 2010
Type: article
Abstract: Departing from a perspective of life as lived in rather than with media, this paper articulates the evolutionary context for people's near-complete immersion in media. Using examples such as the appropriation of the movie "Avatar" by activists around the world it is argued how our orientation to media provides adaptive advantage in contemporary postgeographical society.
Source: Cultural Science Journal
DOI: 10.5334/csci.33
Author: Mark Deuze
Institutions: Indiana University Bloomington, Indiana University
Language: English
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W2294199749