What Marketing Educators Look for When Adopting a Principles of Marketing Textbook
Year: 2009
Type: article
Study design: Observational Study
Source: Marketing Education Review
Authors: Matt Elbeck, Richard Williams, Cara O. Peters, Steven Frankforter
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
SDG: Quality education
Open Access status: closed
OpenAlex ID: W2295291206